PREDICTIONS FOR THE NEXT DECADE (THE FUTURE OF DIGITAL MARKETING)
Predicting what might pan out in the future can be unpredictable. Besides, most predictions don’t turn out to be 100 percent accurate. But nevertheless, that does not stop seasoned analysts from speculating about future trends.
With technology being at the forefront of everything we do today; and disrupting strategies including in marketing, it will be interesting to see how marketers will be able to take advantage of the impending changes that will transform Digital Marketing in the next decade.
ITXITPRO, among the top digital marketing firms in India, known for best-in-class online digital marketing services, explains in this blog post, what the future of Digital Marketing will look like in the next decade, and what technologies will play a prominent role in shaping it.
PREDICTIONS FOR THE NEXT DECADE
The next decade will witness some path-breaking changes in Digital Marketing which will take it the next level.
USE OF VISUAL SEARCH
Users are forever seeking more information. Today, they are seeking it on more platforms from social media to chatbots. Around 50 percent of users prefer visual information over text in all categories from electronics, to household goods, etc. Additionally, when shopping online for clothing or furniture, more than 85 percent of the users prefer visual information than textual information.
Visual search will come to be a new normal in the next decade.
It uses AI to understand the content and context of real-world images like Internet images, photographs, or screenshots, as the stimuli for online searches; and returns a list of related results. This can revolutionize how shoppers find and buy products.
The rise of ecommerce business will play a critical role in the popularity of visual search.
Visual search technologies can help ecommerce brands to acquire the edge they need to engage customers’ and convince them to make purchases. At the same time, it will also allow customers’ to discover things that match photographs of comparable products; and slim down their searches to only those things that match certain visual characteristics.
If the content of brands is well-optimized, brands can become the search result for users. This means, if they become one of the top visual search results, they could make a lot of money. By enlisting the expertise of top Digital Marketing Company India like ITXITPRO, they can optimize their content better, and attain top ranking in the SERPs.
SHIFT TOWARDS INTEGRATED MARKETING STRATEGIES
Marketers currently use Digital Marketing in the form of a combination of distinct tactics and digital channels like social media marketing, email marketing, paid advertising and such likes. That is set to change in the next decade with the proliferation of more digital channels and devices. This combined with the growing importance of customer experience and personalization will see more marketers resort to integrated marketing techniques and strategies.
Integrated marketing strategies and techniques will factor in various ways the customers’ interact with a brand. Based on this, marketers will consider the use of the most suitable channels and tactics to reach out to and engage customers’.
This will require investment in the right digital technology and infrastructure like analytics tools, marketing automation platforms, and customer relationship management. By enlisting the online marketing services of top Digital Marketing Company India, ITXITPRO, brands will be able to deliver continual consistent seamless experience across digital touch-points.
RISE OF BOT OPTIMIZED MARKETING / PERSONALIZED PRODUCT MARKETING
By 2030, it is predicted that Bot Optimized Marketing will reign supreme. Brands while addressing end-users will come to relay their sales messages to the bot. The change in this aspect will be driven by the behavioral changes expected in humans.
More people will come to trust AI-based software to get them what they want at any given point. This will compel businesses to sell what they have to Ai-driven software applications to increase their sales and earn better revenue.
The next decade could also see a shift to personalized product marketing. Currently, drop-shipping, a form of ecommerce is in vogue. But experts predict that it won’t be so in 2030 as it will not be any more financially viable for entrepreneurs.
Brands will craft their products as per the individual specifications rather than producing generic services to cater to the requirements of a large number of people. A good example herein will be that of retail outlets which then will make clothing that match a person’s measurement and made to fit their needs. This is expected to provide more opportunities to ecommerce brands even though it could be a loss to drop shippers.
LOCATION-BASED / AR-BASED ADVERTISING
The use of IoT (Internet Of Things) is expected to touch 41 billion by 2027. With better network connectivity by then, it will evolve further. This will see a shift in advertising patterns; advertisements will be done by on location and presence.
It might seem complicated and difficult to comprehend. But it is something that is likely to happen. To make it simple to understand, here is an example – you are going to a gymnasium and then there indulge in some exercises. Later you head home. On the way, you go past a digital screen that is displaying different ads. Then suddenly, it displays an advertisement that was showcased on your phone earlier. This will reignite your interest in the product displayed in the advertisement and compel you to make a purchase.
USE OF DATA PORTABILITY & DELETION
As people get smarter, they would like to know what kind of information, apps and websites are collecting or have collected on them. This will give rise to the use of user-friendly data deletion capabilities and transparency.
Currently, some digital platforms are still a bit reluctant about which data they allow users to delete and how quickly it is done. But as digital technologies get better, more people will not accept this. As a result, marketers will be compelled to take a close look at what kind of information users do not mind being collected and what not to be collected.
By 2030, brands that create content that is a mix of authentic and curation, in alignment with their business objectives, will stand out from the crowd. By enlisting the help of the best Digital Marketing Company India like ITXITPRO, they can create such content and reduce costs.
