PREDICTIONS FOR THE NEXT DECADE (THE FUTURE OF DIGITAL MARKETING)

Predicting what might pan out in the future can be unpredictable. Besides, most predictions don’t turn out to be 100 percent accurate. But nevertheless, that does not stop seasoned analysts from speculating about future trends.

With technology being at the forefront of everything we do today; and disrupting strategies including in marketing, it will be interesting to see how marketers will be able to take advantage of the impending changes that will transform Digital Marketing in the next decade.

ITXITPRO, among the top digital marketing firms in India, known for best-in-class online digital marketing services, explains in this blog post, what the future of Digital Marketing will look like in the next decade, and what technologies will play a prominent role in shaping it.

PREDICTIONS FOR THE NEXT DECADE

The next decade will witness some path-breaking changes in Digital Marketing which will take it the next level.

USE OF VISUAL SEARCH

Users are forever seeking more information. Today, they are seeking it on more platforms from social media to chatbots. Around 50 percent of users prefer visual information over text in all categories from electronics, to household goods, etc. Additionally, when shopping online for clothing or furniture, more than 85 percent of the users prefer visual information than textual information.

Visual search will come to be a new normal in the next decade.

It uses AI to understand the content and context of real-world images like Internet images, photographs, or screenshots, as the stimuli for online searches; and returns a list of related results. This can revolutionize how shoppers find and buy products. 

The rise of ecommerce business will play a critical role in the popularity of visual search. 

Visual search technologies can help ecommerce brands to acquire the edge they need to engage customers’ and convince them to make purchases. At the same time, it will also allow customers’ to discover things that match photographs of comparable products; and slim down their searches to only those things that match certain visual characteristics.

If the content of brands is well-optimized, brands can become the search result for users. This means, if they become one of the top visual search results, they could make a lot of money. By enlisting the expertise of top Digital Marketing Company India like ITXITPRO, they can optimize their content better, and attain top ranking in the SERPs. 

SHIFT TOWARDS INTEGRATED MARKETING STRATEGIES

Marketers currently use Digital Marketing in the form of a combination of distinct tactics and digital channels like social media marketing, email marketing, paid advertising and such likes. That is set to change in the next decade with the proliferation of more digital channels and devices. This combined with the growing importance of customer experience and personalization will see more marketers resort to integrated marketing techniques and strategies.

Integrated marketing strategies and techniques will factor in various ways the customers’ interact with a brand. Based on this, marketers will consider the use of the most suitable channels and tactics to reach out to and engage customers’. 

This will require investment in the right digital technology and infrastructure like analytics tools, marketing automation platforms, and customer relationship management. By enlisting the online marketing services of top Digital Marketing Company India, ITXITPRO, brands will be able to deliver continual consistent seamless experience across digital touch-points.

RISE OF BOT OPTIMIZED MARKETING / PERSONALIZED PRODUCT MARKETING

By 2030, it is predicted that Bot Optimized Marketing will reign supreme. Brands while addressing end-users will come to relay their sales messages to the bot. The change in this aspect will be driven by the behavioral changes expected in humans.

More people will come to trust AI-based software to get them what they want at any given point. This will compel businesses to sell what they have to Ai-driven software applications to increase their sales and earn better revenue.

The next decade could also see a shift to personalized product marketing. Currently, drop-shipping, a form of ecommerce is in vogue. But experts predict that it won’t be so in 2030 as it will not be any more financially viable for entrepreneurs.

Brands will craft their products as per the individual specifications rather than producing generic services to cater to the requirements of a large number of people. A good example herein will be that of retail outlets which then will make clothing that match a person’s measurement and made to fit their needs. This is expected to provide more opportunities to ecommerce brands even though it could be a loss to drop shippers.

LOCATION-BASED / AR-BASED ADVERTISING

The use of IoT (Internet Of Things) is expected to touch 41 billion by 2027. With better network connectivity by then, it will evolve further. This will see a shift in advertising patterns; advertisements will be done by on location and presence.

It might seem complicated and difficult to comprehend. But it is something that is likely to happen. To make it simple to understand, here is an example – you are going to a gymnasium and then there indulge in some exercises. Later you head home. On the way, you go past a digital screen that is displaying different ads. Then suddenly, it displays an advertisement that was showcased on your phone earlier. This will reignite your interest in the product displayed in the advertisement and compel you to make a purchase. 

USE OF DATA PORTABILITY & DELETION

As people get smarter, they would like to know what kind of information, apps and websites are collecting or have collected on them. This will give rise to the use of user-friendly data deletion capabilities and transparency. 

Currently, some digital platforms are still a bit reluctant about which data they allow users to delete and how quickly it is done. But as digital technologies get better, more people will not accept this. As a result, marketers will be compelled to take a close look at what kind of information users do not mind being collected and what not to be collected.

By 2030, brands that create content that is a mix of authentic and curation, in alignment with their business objectives, will stand out from the crowd. By enlisting the help of the best Digital Marketing Company India like ITXITPRO, they can create such content and reduce costs.

6 Proven Shopify Landing Page Optimization Tips for More Conversion

Copywriters and designers are always a major part of online businesses to ix landing pages. The pages’ effectiveness will finally decide on the overall success of the online campaign. Whenever the user lands on the page, it must be able to trigger users about the said conversion. The users must not feel clueless when they are on the landing page.

Well, that’s exactly what you are going to learn here in this blog. There are 6 proven Shopify landing page optimization tricks that result in the final conversion. So, let’s get straight with the points.

1. Start by identifying the customers:

Make sure to start the point by identifying the customers and the design pages as their interest levels and liking. In case you are targeting college-goers, for example, then make sure to analyze their lives first. Identify the pain, interest, and frustration points. After that, you need to start designing a page’s layout.

Make sure to read mindset and then create some of the attention-grabbing copies out there. Look for things that might grab the maximum attention. Take all these parameters in mind while designing the page.

2. Dealing with the key images and headlines over here:

It is not possible for users to read through each and every work that has been mentioned on a webpage. They are hardly going to focus on the Paratext that you have worked so hard on. The primary focus will be on the images and titles over here. The main page’s title will be triggering at the same time.

By checking out the title and main image of the page, it will hardly take you around 3 to 5 seconds to decide whether the products are relevant for them or not. So, it is your duty to make those few seconds count. Using the hero image and title, you can explain what this page is all about. So, that will present a better impact on sales.

3. Designing a visually appealing page over here:

Even though most of you know about this point, it surely holds a significant point while aiming towards Shopify Services right now. It is just within the first few seconds that the fate of your page’s conversion gets decided. Around 94% of the page impressions will be influenced by the page design.

It helps in building up speculation related to the overall quality of services and products. Once you get the page designed professionally, users will expect better items from the brands. So, that increases your conversion rate as well.

4. Each page should have just one CTA and not more:

The primary goal of creating a landing page is just to drive a conversion. Whether it will be an email opt-in or add to cart, or even trying to redirect visitors to the collection page, the main goal of the web section is to remain clear from the starting point till the end. So, there should be one CTA on every page.

Make sure to not confuse it with multiple CTAs, as that will confuse the visitors too. It can easily hurt the conversion rate of your landing page. Multiple CTAs will create a paradox of choices, and that is enough to make your visitors confused.

5. Time for the information:

Always remember that users don’t have time to read through long paragraphs. So, try explaining the content’s whole purpose within the initial lines. Avoid the long Para. Avoid including too much text on the page, if that’s possible. Always try to keep the copies simple, precise, and short.

Moreover, try to highlight all the major information on the said page. Highlight it using different colors, fonts, and bolded texts. Just after opening up your page, within the first few seconds, the visitors should be able to understand your page pretty well. Focus on this point while relying on Shopify Development Services from reputed sources.

6. Always work towards the features first:

Just by talking about features, you cannot close your sales. Users really don’t care about the long list of features that your item has. The main thing that matters is the benefits that it comes with. How will this simple product make any difference in their lives by making them easier? Identifying the primary pain points that your item can solve is the driving key force. So, make sure to highlight those points on your landing page, and you can see people flocking over to your website in no time!

Get help from experts:

The next time you are on the mission to create Shopify landing page optimization, make sure to get hold of well-trained designers and developers for the same. Once you have come across ITXITPro, there is no need to look any further for secondary help. The professionals are more than happy to assist you in your venture right away! They know what you want and will serve you the services accordingly.

Important Questions to Ask When Hiring a PPC Marketing Company in Jaipur!

If you’re an entrepreneur, business owner or a marketer who isn’t certified in Google ad words nor have enough time to manage your campaign, hiring a reputed PPC company world to be an ideal option to solve this problem. But, you need to know that hiring a PPC company in Jaipur is a quite difficult task and you can’t underestimate. So, check out these few questions that you need to ask before hiring a PPC Company for your business.

How much experience do they have?

“Yeah” experience is the foremost important thing that decides the prominence of a marketing company. It’s always a safe side to check the experience of a marketing agency in your business niche before finalizing it. Experience plays a vital role when it comes to PPC marketing. Instead of hiring a new and unregistered company, go for a PPC company in Jaipur who has years of experience.

Do they provide other marketing services?

PPC Marketing is a subpart of marketing and it works better when you hire a company that can provide you all the required marketing services along with PPC. A few companies are there in Jaipur who provides the best in class PPC services in Jaipur along with other marketing services. There’s nothing much better than going for an agency that provides solutions for all your advertising needs.

Is your company a results-driven?

When you lookout for a PPC marketing company in Jaipur, don’t forget to ask about what their plans are about the outcomes. It’s your sole responsibility to make sure that the company you’re going to finalize must have a lucid strategy with a detailed plan. This way, the agency can achieve its goals as well as you can get a clear understanding of their vision.

How much do they charge for their services?

Every company has their own pricing structure when it comes to PPC marketing services. Do check out the PPC marketing charges of the agency you are going to finalize. The reason being, pricing is an important thing that is going to be upfront.  Furthermore, don’t finalize a company without checking the rates of other agencies in the town.

Although, these questions look a bit ordinary but can make a huge difference in selecting an ideal PPC marketing company in Jaipur. Go ahead and contact ITXITPro if you really want to unleash your digital dreams. Here, at ITXITPro, we provide the best in class PPC services at an affordable price. All our employees are fully equipped with all the necessary skills required to become a pro in the field.  

4 Reasons Why You Need To Hire a Professional Web Design Company

With the ever-growing success of technology in the whole world, booming economies are attracting more and more business to make their presence on an online platform. Reason being, the internet has drastically changed the way people used to find information, purchase products, avail services, etc. Now everything ranges from clothes to food, furniture to medicines, groceries to electric appliances, etc. is available online.

The tremendous opportunities and prospects offered by an e-commerce platform are seriously peerless and businesses that don’t have a website of their business have higher chances of losing their potential customers. Nowadays, a website has become a crucial part of any business which can’t be underestimated. A professionally created website lets you wonderfully showcase your products and services on a global level. You can easily find an ideal website development company in Jaipur, Delhi, and Bangalore who provides best in class web development services.

Here are some of the other reasons that indicate why you need to hire a professional web design company for your business:

Bespoke Design Increases the Traffic of Your Website  

When you hire professional web Design Company to design a website for your business, they customize the design and functions as per your needs and expectations. Doesn’t matter whether you want to increase ROI or increase the traffic on your website, a bespoke website helps you much better than a normal website. A customized website lets you stand out of the crowd and increases traffic on your site as well. This can only be achieved only if you hire a professional web design company like ITXITPro.

Visual Properties Enhances the Number of Users

You might have heard a quote “An image is worth more than 1000 Words” which is exactly true. The design of your website is the foremost important thing will decide the traffic on your website. If you hire a professional website development company, they will take care of all the major things that are related with the visual appearance of your website such as, how it navigates, how it looks, colors, themes, graphics, etc. 

Advanced Technologies lets You Stand Amongst the Top 

Technology changes with the change in time, so it is very important for you to keep your website up to date as per the requirement of clients. A professional web developer knows about all the latest frameworks available in the market that can be best suitable for your website. There are many frameworks where you can get your website developed.

Webmasters Service lets You Check the Performance of Your Website 

Once you’re done with the development of your website, it is very important for you to check its performance at a regular interval of time. But, how to check is the major question. When you hire a web design company for your business, they provide you access to webmaster tool that lets you check the website’s performance regularly. This way you can check whether your website is working properly or not, whether it is helping your business or not, etc.

So, these are some of the most significant reasons that show why you need to hire a professional web development company for your business. What are you waiting for now? Just go ahead and hire the best web development company and uplift the growth of your business impressively.      

Google’s Upgrade Rich Snippets Feature (Rich Cards) – Is this Worthy for Website’s SERP?

Google’s Upgrade Rich Snippets Feature (Rich Cards) – Is this Worthy for Website’s SERP?

Google announced the introduction of novel SERP extensions via Webmaster Central in May 2016. It was the Google’s Rich Cards!

Presented as an enhancement of the Google’s Rich Snippets feature, the Rich Cards intends to enrich the search experience for search results, especially those obtained from the mobile search. With its discovery in the late 1990s, Google has made regular attempts to enhance the quality of output obtained from search results. Continuous advancements impact the analysing methodology of Google and also affect the optical display of commonly known as ‘snippets.’ The present search results with a title in blue, description in black and destination link in green colour went through their very first modification in May 2009, and since then the process is ever evolving.

Rich Cards – Google’s Implication to it!

Now that Google has already introduced 'Rich Snippets', it has provided search engine experts with an opportunity to improve search results visually and provide additional information like price ranges, reviews, and even images.

If we talk about the websites, then these extensions can be well displayed by adding up few markups in then website’s HTML code. For this, the experts need to insert tags using schema.org and allow the search engines to go through the data in an organized way and then enable it to process autonomously.

Rich Snippets are great as they can establish themselves in very less time. These days, most of the websites are using markups in their source codes to stand out in the search competition. For better returns, even Google offer its users a free tool that allows webmasters to identify if the markups on the page are integrated accurately. While there are numerous other features that help users to enhance search results, one great feature was introduced by Google in 2015 in the name of ‘Featured Snippet.’ It is a Google’s box that is exhibited abode or within the search engine results and provides an answer to a specific question or similar content. The key point about snippet is that it is packed with structure data in the form of answers to specific questions that are detailed on the website.

By bringing ‘Rich Cards’ in the frame Google has attempted to bring enhancement in search results. The additional space offered through this feature applies to both mobile and desktop search results, however, the primary benefit will be availed by mobile search.

Rich Cards – A Key to Gain Competitive Edge in Search Results

Google’s Rich Cards can make your website earn optimalonline visibility. It is because search results enhanced with rich snippets are attractive to the users. The internet users can better comprehend the content displayed on the subsequent website pages and this, in turn, plays a pivotal role increasing the probability of enhancing the site click rate.

Digital experts are already aware of the importance of confirming that their website’s (websites they are handling) rank higher in search engine result pages. The Rich Cards are showcased at the top of the search page, and hence, there are numerous advantages of presenting your website with rich cards to Google.

Before discussing the advantages, you need to know that while implementing rich cards is quite easy, presently, there is a constraint to availability. Only sites falling under the recipes and movies category will be able to grab the benefits. However, surely new updates are expected soon from Google indicating the availability of Rich Cards to other genres in future. Right now, let us check out the top benefits of employing Rich Cards from Google for website’s SERP:

·         Enhanced visibility in search results on major search engines

·         Possibility of achieving higher conversion rates

·         Possibility to gain more potential web traffic

·         Improved on-page appearance of the website

·         Greater levels of business brand awareness

·         Cost-effective way to build website’s online presence

Rich Cards Layout – When to use it?

A group of Google’s card is a layout of cards on the same area, with essentials provided to Polymer and Android developers. The characterization of cards within the layout set up is done by rounded corners. Google makes it mandatory to use the layout style only when displaying specific type of content, such as:

·         As a group, including multiple types of data like movies, text, images, content and more.

·         When to support is needed for variable length content like comments.

·         When structured data comprises interactive content, like comments of buttons.

·         When there is no direct comparison between text, images or other pieces of content.

·         The data is stored in the grid list but requires showcasing more content to support the image.

How Google’s Rich Cards enhances the Search Results – The Process

The search algorithm begins their process when GoogleBot crawl the internet from link to domain link. Digital experts can regulate the access to their website content that includes images and text that are revealed in the Google Knowledge Graph.

Next to this, Google utilizes artificial intelligence to analyse all the data and offer options to users to enhance their website’s results on SERPs. Visual results are more attractive to users, and hence, they tend to go through them, although search engines utilize numerous algorithms to enhance the user experience with features such as contextual based semantic signals, autocomplete and more.

The newest interface for most of the internet users is a Rich Card. Google is offering this layout either for a group of multiple items or for one single item that can provide enhanced search results in a way that spreads impressively across varying screen sizes and different devices. As per Google, it is wise to use these cards for improved website pages where the image is particularly highly important, particularly for websites related to movies or recipes.

Gaining Rich Cards – How you can go about it

Gaining Google’s Rich cards is a step by step process that SEO experts have to follow if they truly wish to capture a competitive edge for their website in major search engine results page. So beginning with it here is the first step:

Step 1 - Getting your website registered with Google

It is first essential to get your website registered with the Search Console of Google. It is an efficient tool that provides numerous ways to optimize the performance of your website in Search. This way you can ensure that your markup is free from errors and discloses page and date that produce rich cards. Businesses with adequate physical location can get their business registered with Google and make their business enrol into the Google Business Listing.

Step 2 – Preparing Schema Metadata for the Website

If you wish to describe your website’s content in a much more pleasing way, then you need to make use of Metadata. You may include basic details about your business like types or varieties of services you are offering. Google extracts this metadata from your website in two unique ways – either by establishing the domain of your website as a company authority or from schema markup that you illustrated in your content. Google instantly identifies the content metadata and adequate authority data to order features not only in results but also in its Knowledge Panel.

Step 3 – Make sure that Google Properly Indexes Your content

It can be troublesome to get a suitable position in the search results until and unless Google can adequately index your content. It is ideally a simple procedure that can occur without involving any additional efforts from external sources, like incoming links that aid is establishing trust and authority. You can utilize this process to help Google identify your content by utilizing proper SEO tactics, like paid search marketing.

Step 4 – Give the Best Possible Answer to Your User’s Search Intent

Before finalizing the content piece that is to be included in Search, you must first try preparing it in distinct visual forms. You have to be thoughtful in deciding how your content will be displayed in SERPs as it will affect the way Google displays your content in search results. The search experts prioritize the search intent of users and enhance its algorithms to better cater the requirements of users with a particular context or query.

Making it possible to feature your page in a winning answer is a technique adopted from schematic markup in the similar arena that Rich Cards are. You can, either way, offer your business with a great boost regarding traffic and search rankings. It is but essential that you must delineate a concept for implementation of structure data that also justifies with the novel web design requirements, techniques, and ideas, and importantly, include content pieces that the users actually want.

Ultimately, if you want to optimize the appearance of your website on search results, to win an edge in the competitive Google Search Arena, it is essential to focus on the core requirements of your users and to utilize the available tools and resources from Google to the best possible extent. The challenge here is mainly for all expert webmasters, who are always looking out for one or more way to bring their website at the top in search results.